Website design - We build your online presence
We help you meet your customers online. From web design, eCommerce to full-blown integrated learning management systems, our design, and technical teams can help you.
If you are unsure what you need, contact us today and see what we can do for you and your business.
Web Design - What is it?
Web design encompasses many different skills and disciplines in the production and maintenance of our client’s websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimisation.
Our team works covering different aspects of the design process. The term “web design” is normally used to describe the design process relating to the front-end (client-side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Our team is expected to have an awareness of usability and if their role involves creating markup then they are also expected to be up to date with web accessibility guidelines.
Different types of websites
- Homepage – The homepage is your site’s main hub and serves as the face of your brand. Check out our homepage here
- E-commerce websites – click here for an overview of what they are!
- Blogs – it helps drive traffic to your website, it enables you to better convert that traffic into leads, it allows your business to establish authority in an industry, and it continues to help your business grow and attract new customers for months and even years after.
- Portfolio websites – A portfolio site is an extension of a freelancer’s (or company’s) résumé. The ultimate purpose of a portfolio website is to provide a way for you to land more clients, whether that means freelance work, more clients for your agency, or employment at a company.
- Landing pages – A landing page is a page on your website where you can offer a resource from your business in exchange for a visitor’s contact information. Marketers can capture this contact information using a lead-capture form, where visitors can enter details like their name, email address.
- Social media websites – we’ve listed a few that would be of regular interest to us and our clients:
- Directory and contact pages – A web directory or link directory is an online list or catalogue of websites. That is, it is a directory on the World Wide Web of (all or part of) the World Wide Web. Historically, directories typically listed entries on people or businesses, and their contact information; such directories are still in use today.
Handover process to you, the client
- Confirm your final approval.
- Deploy your website.
- Organise share site files.
- Handover Control, we provide video guidance on how to use the site, an example would be if your running training courses on specific dates, how to input those dates, ensuring they’re visible to your customers.
- Work through your project completion checklist.
- Offer relevant guidance, for example, keeping a check on your orders and payment methods.
- Check-in on you regularly, we are on call for our clients.
E-commerce websites are online portals that facilitate online transactions of goods and services through means of the transfer of information and funds over the Internet.
Building an e-commerce website is a little different than creating a standard website or starting a blog. Beyond securing a domain name and hosting we also need to consider tools and software for processing payments, along with actually creating and manufacturing your products.
There are three main types of e-commerce:
- business-to-business (websites such as Shopify),
- business-to-consumer (websites such as Amazon), and
- consumer-to-consumer (websites such as eBay).
I’ve added two examples for review, firstly our own site Axiom Dynamics which has a built in e-commerce store and Learning Management System. Secondly, a website built by us which also has an ecommerce capability with a custom built payment process that they require of their customers prior to course attendance: PDS Training Academy.
E-Commerce Frequently Asked Questions (FAQs)
e-commerce is a great field to get into, especially today. Even as a beginner in e-commerce, the tools, and resources are all laid out for you. All you need is a strong work ethic and a desire to succeed
New studies projected that worldwide retail e-commerce sales will continue to reach new highs beyond 2021 with a future of a steady upward trend with no signs of decline.
Another way e-commerce businesses make money vital to their long-term growth is through targeted ads that aim for customers and profitable niches right from the start. Using product-specific ads has helped e-commerce companies to grow. Remarketing ads have also served as catalysts for the growth momentum.
Is it hard to start an e-commerce business? No, starting an e-commerce business is easy with platforms like Shopify enabling brands to go online in just a few days. Starting a brand consists of hard work and continual market research to improve your business.
E-commerce offers business a whole range of opportunities, from marketing opportunities to increasing your products ranges to generating more sales, and with an optimised and well-developed website you can not only achieve these goals but also offer your customers a round the clock, convenient service.
Learning Management System (LMS)
A Learning Management System (LMS) is an online system or software which is used to plan, execute, and assess a specific learning process. In simple words, the software is used in eLearning programs and helps in administration, documentation, tracking, and recording.
Our Learning Management System (LMS) is a software application, web-based technology. Typically our Learning Management System provides our tutors with a way to create and deliver content, monitor learner(s) participation, and assess learning performance.
Learner Management System (LMS) FAQs
The Learning Management System lets you store all your content in one place, reducing the risk of losing important data, and even making organising it a very easy task. Each eLearning management team member or other users can then access information, data, or anything else through the cloud storage system.
Blended learning is where tutors and learners meet physically, but the LMS is used to support learning by providing a space where materials can be stored and organised, assessments can be given, and learners and tutors can interact using blogs, forums, and so on.
We use LearnDash a WordPress learning management system (LMS) trusted by companies, universities, training organisations, and entrepreneurs worldwide for creating (and selling) their online courses. Topics are assigned to Lessons just like Lessons are assigned to Courses.
LearnDash is not free, as you must choose one of the three options they have and pay for it before you can start using it. The price for LearnDash starts at $199, which includes everything you need for your learning platform.
LearnDash is a WordPress plugin, which means that, yes, it does work with WordPress, and not on anything else. WordPress is the top Content Management System (CMS) in the world; LearnDash harnesses those capabilities and expands them to encompass e-learning as well, one of the main reasons we use it!
LearnDash created courses can be taken “on the go” on tablets, smartphones, and other mobile devices.
It may only be 30 minutes or an hour depending on your experience, but something to consider nonetheless. Creating course content (and selling) online courses is a marathon, not a sprint.
Web hosting involves website files being stored on one or more servers, or computers, whereas email hosting refers solely to the storage of email data. The email domain name you use will match your website domain name. For example our is axiomdynamics.co.uk.
Siteground is one of the most recommended WordPress hosting companies. They are known for their top-notch customer support team, fast hosting plans, and reliable uptime. Their WordPress optimised hosting includes everything you’ll need to create and grow a successful website or blog, this is one of the main reasons why we use Siteground for our customers.
Website/email hosting frequently asked questions
An email hosting service is the one that runs an email server. You can get an email hosting server by signing up to the email hosting service. All you need is a domain name to use an email service. You can use an email hosting server to manage, send, and maintain your email accounts. Most of the large e-commerce stores have in-house email servers to ensure that the emails reach the recipients on time. However, small businesses use email hosting solutions provided by companies like Siteground, Google, Zoho, Rackspace, and many others.
You can create a professional email address without the need for a website, and you can do it with or without web hosting. However, if you want to get email hosting, you will need to have a domain name. Once you have got your domain name, you need to connect it to your web or email hosting.
No, you do not need a website to register a domain name. You can register a domain name and make a website later.
A domain is the name of a website, a URL is how to find a website, and a website is what people see and interact with when they get there. In digital terms, a website is a collection of content, often on multiple pages, that is grouped together under the same domain.
As part of our services, we will set up and guide you through the entire process.
We’re here to help!
Social media accounts
Social media are interactive technologies that allow the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks. Challenges to the definition of social media arise due to the broad variety of stand-alone and built-in social media services currently available.
Users usually access social media services via web-based apps on desktops and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablets). As users engage with these electronic services, they create highly interactive platforms through which individuals, communities, and organisations can share, co-create, discuss, participate, and modify user-generated content or self-curated content posted online.
Check out our social media sites by going to our home page and clicking on the icons on the top right of the page. As part of our services, we can set these up and link them back to your site. Another key feature is setting up groups through your social media accounts, we’ve found this very useful in the past both for customers and learners, they can pose a question for others to see, in turn, one of the team will reply therefore helping others as well. One group we set up was for the Level 3 Award in Education and Training (AET) we put in place a Facebook group where learners could interact with other learners and tutors but also as a way of making course resources available to a private group.
Social media frequently asked questions
Social media generates a huge amount of data about your customers in real-time. You can use that information to make smarter business decisions. All of the major social networks offer analytics that provides demographic information about the people interacting with your account.
Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways, and mobile applications. Social media can help your business to: attract customers, get customer feedback and build customer loyalty.
- Build relationships. Social media is not just about brands connecting with their customers.
- Share your expertise. Social media gives you an opportunity to talk about what you know and what you want to be known for.
- Increase your visibility.
- Educate yourself.
- Connect anytime
For small businesses, participating in a social network lets them establishing their own brand presence by creating a profile, engaging with customers, and posting content and campaigns with the hope that it will be widely shared amongst prospective customers, which can rapidly and greatly increase brand awareness.
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise.
Businesses are most likely to succeed when prospective customers can easily connect with them and learn about their services. As customers look for products and businesses to support, one of their first interactions with a business may very well be on social media.
Understanding the functional building blocks of social media", researchers provide a framework that defines social media, which includes seven functional social media building blocks:
- Reputation, and
- Start with a plan.
- Decide which are the best social media platforms to use for your business.
- know your audience and what sector are you in?
- Expand your audience.
- Build relationships, talking and engaging with others, sharing ideas.
- Pay attention to trends.
- Sell your products with social commerce.
- Mix up your formats, differing content, make sure it's relevant.
- Focus on quality over quantity.
- Use the right tools.
- Use scheduling and automation, this will afford you more time.
- Track and refine, this can be done via a pixel alongside google analytics, this is important because advertising, etc via social media can expensive but a good return on your ad spend will cover those costs.
With bespoke learning, you get modern and impactful learning experiences directly tailored to your brand and business requirements. We collaborate closely with you to unearth your specific needs and deliver high-quality and cost-effective learning guaranteed to deliver results.
Our courses with regards to our eLearning are, in fact, through Highfield Qualifications, one of our Awarding Organisation. We have incorporated their use as part of our blended learning approach for several training courses or as standalone training courses on our website eLearning4u
eLearning frequently asked questions (FAQs)
High-quality content, polished design, and easy navigability are three important ingredients of any successful eLearning course. However, one of the most essential elements of an eLearning course design and development is often overlooked; and that is no other than interactivity.
Depending on the length and detail of the course, it can take anywhere between 25 – 500 hours to create an online course. For a mini-course with just 4 or 5 videos, you could create it in a couple of days. An in-depth flagship course with multiple modules and lessons could take 8 weeks or more to complete.
One of the key benefits of eLearning is that it can be accessed at any time in any appropriately equipped location allowing self-paced learning.
Blended learning is an approach to learning and teaching which combines and integrates learning undertaken in face-to-face sessions with learning opportunities created online. It combines the flexibility offered by eLearning with the interaction and support which the company of a tutor and fellow learners provides. When e-learning is used to supplement course delivery, it provides learners with an additional learning resource over and above the normal time allocated for face-to-face contact with a tutor. In a blended learning approach, e-learning acts as an alternative method of delivering
portions of the course with an accompanying reduction in the course hours allocated to face-to-face contact with a tutor. This has implications for both course design and recruitment and selection procedures. A number of questions need to be asked before embarking on a blended learning journey:
- Why use this approach – what is the need it will satisfy?
- What will blended learning achieve that face-to-face delivery will not?
- What benefits will this approach bring to both learners and yourself?
- Which parts of the course readily lend themselves to delivery via eLearning?
- How much of the course should be delivered by face-to-face contact and how much by alternative means?
- Will it provide a cost-effective solution (both in terms of money and effort) to the identified need?
These questions need to be considered carefully as setting up and subsequently maintaining a blended learning approach involves a considerable investment of time and effort. The nature and characteristics of potential learners also need to be taken into account. You may design an excellent course but do the learners for whom it is intended possess the required skills and attitudes to successfully take advantage of it?
Contact us today to see how we can help you set up your Bespoke eLearning courses.
Other things to think about...
Virtual phone numbers
A Virtual Phone Number also called direct access or an inward dialing number is a telephone number without a directly connected telephone line. Virtual numbers can be used to set up a phone system without any technical knowledge. In fact, you can create a virtual presence in a certain locale by purchasing a virtual phone number with its local area code even if you do not have a physical address in the area.
A virtual office gives businesses a physical address and office-related services without the overhead of a long lease and administrative staff. With a virtual office, employees can work from anywhere but still have things like a mailing address, phone answering services, meeting rooms, and videoconferencing. A professional address and phone number eliminate the need to use your home address or personal phone numbers on business documents or marketing materials. We might be biased, but we think a virtual office is totally worth it! A virtual office can take your business to the next level and open opportunities for growth.
If you are unsure what you need or about any of the content here, contact us today and see what we can do for you and your business.